2014/02/26

The Hyperlocal Market. Only online!

What is it?
The Hyperlocal Market is a platform where Londoners can find and buy local food from producers and makers. It suggests of a authentic market, but this is only online. The Hyperlocal Market aids the exchange of food and information with local people as well as seeing where 
the food is made. People who grow food can become a member, they can upload their products and sell them to their neighbours. People who like to have some food can just type in their postcode and browse the food that is being made and grown in their area. All participants are encouraged to comply with the Food Standards Agency and their local council.


Grow your own, make your own. Sell it, Share it, buy it. 
Why is it cool?
If people are growing or making food for themself, why would they not exchange it with someone else?
 This platform fits to the “sharing” trend. Sharing is caring, right? People produce food, upload it and afterwards, they sell it. I think that with this platform, there will be less food thrown away. Good for the economy and for the environment.

Why does it have future growth potential?
The food is always made locally and that is good for the environment. I think that the uploaded food can be trusted. It is grown, made and sold by neighbours. Costumers are questioning the origins of their food and with this platform there is no need for that. It is local and they can see where the food is being made! I can say: good job, Hyperlocal Market. Their website: hyperlocalmarket.com


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