Green lovers, total transparency

What is it?

Greenlovers is a innovative concept shop. "Make-your-own"- salad bars are nowadays generally accepted, but Greenlovers is more original. Their fast fresh concept is outstanding. This salad bar gives a lot of care to the presentation of their food. All individual ingredients for the salads lay on scales with crushed ice, that's necessary for fresh food. Hot items like chicken and salmon are being prepared behind the counter. You can eat also things like soup, panini, fruit juices and snacks overhere. Healthy!

Why is it cool?
This is a concept that connects to the trend transparency; unlimited access to information and the hustle of the truth and lies. People can see all ingredients for the salads, nothing is hidden. Consumers can see the way the food is being prepared. All the food in this concept store is fresh and the concept of "Make-your-own"- salad is a hot topic.

Does it have future growth potential?
Yes, the point that people can make their own salads with trustable ingredients is interesting. This concept distinguishes itself by the way that people can see the how their food is being cooked.
I think it is a inspirational concept. For green lovers and food lovers. The source.