What is
it?
The Cloakroom is a personalized men’s clothing
service. The half Danish – half Dutch Asbjorn Jorgen had troubles with finding
clothes. With a collegue he went to the Denham Store in Amsterdam. A
shop-assistant found clothes for Asjborn while he could just sit down with a
cup of coffee. He loved the concept and began to think about an automatic proces. The result was The Cloakroom, a shop with the concept of the Denham
Store, but this shop is only online. The company was launched 8 months ago.
Why is it cool?
Men who don’t like shopping can use this
website, but also men who like to have some advise about clothing. They only
have to tell their favorite brands and their favorite style. The personal
shopper calls for a personal talk and looks at his facebook-profile for more
information about his style. The personal shopper collects 10 pieces of clothing and men receive the package at home. There are many men who don’t like to shop
and this can be their sollution. With this concept you will have more time for
more important things!
Why does it have future growth potential?
The website has already 5000 users and I think
this number will increase. The last couple of month, relaxing got more important. We have to make a lot of choices every day, online and offline. The Cloakroom
can save time and energy. This shop is about what the man wants and Jorgen
thinks that men will be real men again. They want to see soccer-games and drink
beer, not slander through a shopping street looking for clothes. The Cloakroom
has future growth potential because of the service they offer: a personal
shopper who finds clothes for men. Online. Take a look! thecloakroom.nl
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